Once we took Pennzoil to the extreme cold we decided to take it to the extreme heat and team up with Jeep to film the story of Joyride Baja. We chose the Mexican desert due to its harsh landscape and brutal temperatures. And because it’s where the Baja 1000 takes place, the ultimate proving ground. We also experimented and created a VR Sim experience with the good folks a Shadow Industries and worked with our pal Ozan Biron to direct.
