The one that started it all. The first in the JOYRIDE series we concepted and developed for Pennzoil. Our take on a modern day product demo disguised as an action-packed car film that was designed to show off the brand’s high performance synthetic products while touting its powerful OEM relationships. We were the first to get to feature the 700+HP Dodge Hellcat. Directed and Concepted with Ozan Biron.
